CHANGING HABITS

We believe that by offering qualified products for purification of water, air and body based on natures own purifying material, activated charcoal, we can make a difference and inspire people to change habits to live a healthier life, for us and for our planet

White Charcoal is a super material. When we were first introduced to the material we were blown away – this material can actually purify the air that you breathe, the water that you drink and detox your body and as it is a solid form of carbon it also balances our co2 challenge – that is why we call it the ”super-material”. 

Purification as our mission. In Sort of Coal, we are concerned with the increasing amount of toxins we modern people are exposed to in our daily lives. Our drinking water is polluted by fertilisers , the air that we breathe by petrol fumes  and gasses from building materials and the body products we use, well the often used cheap chemicals end up trapped in our body when the bottle is empty!

We hope that our products, and especially the BINCHO will inspire people to drink the local tap-water and thereby participate in reducing the environmental damages caused by the sometimes needless consumption of bottled and shipped water.

Please spread the word. We feel that it is our obligation to make people everywhere aware of  this ancient holistic tradition to naturally purify our environment – without using chemicals.  This knowledge and opportunity has been disregarded in our modern culture and we believe it is time to revert and innovate this old truth and let the power, beauty and balance of nature works its magic to enrich our lives. We are hoping for your commitment to preserve our natural resources, and to be part of re-introducing activated charcoal as a natural element in purifying.