White Charcoal

For centuries, the Japanese have produced active, handcrafted charcoal commonly known as White Charcoal”. This material has long been cherished for its unique ability to naturally purify materials by attracting, adsorbing and encapsulating harmful substances to its surface. As it is a solid form of carbon, it also balances the global CO2 challenge..

We believe that modern people are exposed to an increasing amount of toxins in our daily lives. Our tap-water is polluted by fertilisers, the air we breathe is polluted by petrol fumes and the beauty products we use often contain cheap chemicals that end up trapped in our body. Therefore, Sort of Coal have specialized in producing beautiful and functional White Charcoal products that naturally purifies air, water and body.

 

Sort of Coal

Sort of Coal is a pioneering Danish company with a particular passion for the extraordinary material. With White Charcoal as a central element in all of our design, we combine traditional Japanese craftsmanship with functional Danish design.

 

Our belief

We believe it is time to recognise this ancient knowledge by modernising and innovating the use of White Charcoal in contemporary Danish design. We wish to cherish the power, beauty and balance of nature and enable it to work its magic and enrich our modern lives.

CHANGING HABITS

We believe that by offering qualified products for purification of water, air and body based on natures own purifying material, activated charcoal, we can make a difference and ...

CHANGING HABITS

We believe that by offering qualified products for purification of water, air and body based on natures own purifying material, activated charcoal, we can make a difference and inspire people to change habits to live a healthier life, for us and for our planet.

Purification as our mission.
In Sort of Coal, we are concerned with the increasing amount of toxins we modern people are exposed to in our daily lives. Our drinking water is polluted by fertilisers, the air that we breathe by petrol fumes and gasses from building materials and the body products we use, well the often used cheap chemicals end up trapped in our body when the bottle is empty!

We hope that our products, and especially the BINCHO will inspire people to drink the local tap-water and thereby participate in reducing the environmental damages caused by the sometimes needless consumption of bottled and shipped water.

Please spread the word.
We feel that it is our obligation to make people everywhere aware of  this ancient holistic tradition to naturally purify our environment – without using chemicals.  This knowledge and opportunity has been disregarded in our modern culture and we believe it is time to revert and innovate this old truth and let the power, beauty and balance of nature works its magic to enrich our lives. We are hoping for your commitment to preserve our natural resources, and to be part of re-introducing activated charcoal as a natural element in purifying.

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Design In focus

Every month we will highlight one of our most popular products. This month we highlight our new shampoo...

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ONLINE STORE

In our store you will find beautiful white charcoal products combining age-old Asian practice with beautiful Scandanavian design

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BLACK MAGIC

When we first came across White Charcoal we were intrigued: Here was a mysterious and beautiful material with the ability to enrich our lives. Ever since we’ve been inspired to optimise...

BLACK MAGIC

When we first came across White Charcoal we were intrigued: Here was a mysterious and beautiful material with the ability to enrich our lives. Ever since we’ve been inspired to optimise its benefits and tell the world what it can do

Simply put, White Charcoal is an incredibly hard-working natural material with a truly superb capacity to purify. In water it draws away impurities, adds nutrients and leaves it better tasting. It efficiently cleanses the air, body and skin too. The making process of our White Charcoal is based on a cradle-to-cradle principle, meaning that a neat natural cycle is completed during the products lifespan. We carefully follow ancient Japanese traditions in the charcoals’ manufacture, keeping alive centuries-old crafts and helping to maintain a fragile ecosystem – another way that making and using White Charcoal does good.

Really understanding the power of this wonderful material comes by experiencing it and so we have created a collection of simple, contemporary products to help you do just that.

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CRAFTSMANSHIP

White Charcoal is made from just what you think it might be; wood, and yet is unlike regular charcoal in just about every other way. As tradition dictates, the best quality branches...

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What does active charcoal mean?

How does it work? We expect you'll have plenty of questions about White Charcoal so we've compiled answers to frequently asked questions about our product and how it works.

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